In the changing world of employee benefits, information is more than just power - it’s the key to business growth. With limited customer information, carriers and brokers can’t know who they’re selling to. And without clear, well targeted benefits information, customers can’t know how some products work - let alone what to purchase. In today’s complex and competitive world of employee benefits, new approaches are required to gain a unique business advantage.
Customer Benefits Analytics offers a state-of-the-art analytics platform that provides in-depth targeting and rich customer insights to better match customers to benefit products. The results? Improved participation rates and increased business growth. Marketing strategies are made easier with CBA’s userfriendly dashboards that put indepth customer insights and information at the fingertips of marketers, enrollment coordinators and sales professionals.