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Increase premium and commissions 20-30% with “big data” analytics
Customer Benefit Analytics can convert your employee census into customized communications strategy that will increase premiums and commissions. Our data-driven process is proven to boost benefits enrollment by 20-30% or more by targeting the right products and messages to your employees. We give brokers a better way to grow premium and commissions from voluntary and contributory products based on predictive models
Value to Brokers:
- Advise clients on the benefit buyer characteristics of their employees
- Create optimal enrollment marketing plans with recommended messages for each client
- “Score” your existing clients for cross-sell and re-enrollment growth opportunities
- Project revenue and commission from prospects with advanced analytics
How It Works
- CBA receives your census file and order form, and then…
- Appends benefit buyer attributes from millions of records
- Applies proprietary segmentation and predictive models
- Adds recommended message strategy
- Delivers you multi-page Opportunity Analysis (PDF)
To Learn More:
Bringing Science to the Art of Benefits Marketing