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Do you know what benefits employees really want and why?  WE DO.

The 2016 Employee Benefits Enrollment Study is an in-depth analysis of consumer needs, motives, and trends in the voluntary benefits market. Insights from the study give direction to benefit communications, enrollment strategy and plan design–all supported by quantitative and qualitative responses from 2800+ respondents.

Key findings from the research:

  • Which benefits employees really want and why
  • What rational and emotional factors drive decisions to buy or waive benefits
  • How demographics and life style influences benefits decision-making
  • Why employers should care about benefits, especially the enrollment experience

Study Features

  1. Fixed-response and open-ended questions
  2. Appended data from over 100 million households
  3. Factors that influence enrollment decisions
  4. Benefits impact on employee satisfaction, and advocacy
  5. Covers 10 core and voluntary benefit types:
    • Medical
    • Dental
    • Vision
    • Life
    • Long-Term Disability
    • Short-Term Disability
    • Critical Illness
    • Accident
    • Hospital
    • Wellness

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Bringing Science to the Art of Benefits Marketing